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Do
you charge by the hour or do you have flat rates?
With the exception of a flat rate for a logo design, I do charge by the
hour for all my projects. Because every design project is different, I
need to collect as much details about what kind of work is required before
I start. Based on the details provided I can usually stick to the initial
quote price unless there is some unforseen alterations or additions to
the project after the quote is issued.
What are the terms and agreements?
Before a project can begin, I give all my clients an Estimate Quotation
form. Inside this document is a description of the project as well an
estimate of how long the it will take and a quoted cost based on the details
within the form. Click here to read my Final Design
Terms and Agreement (Adobe Acrobat Format). The agreement must
be signed by the client before I begin the project (No exceptions).
Do I get to keep the files?
Yes, I provide you with all the original files at your request.
I can email the files to you provide them on CD which ever you prefer
(and depending on the email file size restrictions). I will also always
keep a copy of the original file in my archives just in case you need
them again in the future.
Before we meet for your consultation, here is a list of the standard questions
I will be asking you about your project. The top 5 'must-know'
questions are:
1) What is your budget?
2) What is your target market?
3) What is the size (approx) and quantity?
4) Will you be needing full colour or black and white?
5) Do you require any special graphic treatments (ie: new photography,
new illustrations)?
Below are some specific design projects that have more detailed questions
Your company logo
Who is your target market?
Do you know how and where your logo will be used? Size, number
of colours, printed in newspapers, magazines, stationary and self promotion,
on the web, packaging, signage, CD's, Clothing etc.
Do you have a particular style in mind?
What is your budget?
What is your deadline?
Brochures
Catalogs
What is the overall size, and will it be bound or folded?
Who is responsible for the photograhy?
Is the copy written, and is it in digital form?
How much are you willing to pay for paper stock?
Will an order form be inserted, or will it be part of the catalog?
Order Forms
How many carbon copies are required?
What is the overall format (size and proportion)?
Approximately how many items does a person usually order at once?
How much space is required for item descriptions?
How many colours are you willing to pay for ie: 1, 2 or Full colour
(4 process)
Menus
What is the overall format (size and proportion)?
Are there other inserts (drink menu, dessert menu, etc.)?
How would you like to handle daily specials?
How many colours are you willing to pay for?
How much more are you willing to pay for lamination?
Annual Reports
Who will supply the imagery, and is it in digital format?
Will there be any special printing requests, such as spot colour,
varnish, embossing or foil stamping?
Are you interested in special paper stocks, like vellum?
How will you want statistical information presented?
Direct Mail
Self Mailer
Will the delivery address be printed directly on the self-mailer
or will self-adhesive labels be used?
How much written material needs to be presented in the self mailer?
This will help determine size.
What type of closure will be used in order to assure safe passage
through the mail.
Invitations
How many printed pieces are required for each invitation?
Is the budget large enough to consider specialty packaging or customized
wrapping?
what is the basic personality or theme or the event?
Advertising
Is the direct mail piece a part of a larger marketing plan?
Has the advertising copy already been written? If not, how soon
can you get it in your hands?
Who is the target audience for the piece?
Solicitations
What is the nature of the solicitation - a rebate offer, a coupon,
a free sample, or something else?
How many printed pieces will be included in the solitication?
Has you considered using a self-mailer?
Self Promotion
What kind of budget is available?
Will it be primarily a print or a 3-D construction?
How many pieces will be printed?
What talents and skills are you trying to convey?
Box Mailers
How large of a construction is required?
How many box mailers will be sent out?
What, other than the printed material, will be included in the
box mailer?
Packaging
Compact Discs
Will a standard jewel case be used, or will a customized packaging
be required?
Ultimately, who will be approving the design - an agent, a record
company or the musicians themselves?
Will photography be used, and if so, who will supply it?
Hangtags
Are the hangtags the only identifyer on the product?
How many items in the product line require hangtags?
Is there a budget for specialty papers and affixers, such as wire
or twine?
How important is durability?
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